Optimizing Test Automation at Scale: Important Metrics and Calculating ROI

Moataz Nabil
5 min readDec 24, 2023

To effectively manage test automation, Quality Managers need to establish KPIs that measure the efficiency and effectiveness of automatio efforts by calculating the Return on Investment (ROI).

This will provide valuable insights into the financial benefits achieved through automation.

Data is a vital key

Nowadays, AI and ML are booming in every business, and the foundation of these technologies is data and huge trained models to make decisions or predict future actions.

We need data to make a decision.

Having foundational data is crucial for effective measurement and calculating ROI in test automation. Data availability allows for a more precise evaluation of KPIs and provides insights into the impact of automation on various aspects of the testing process.

Before measuring progress with test automation, knowing the baseline is essential.

Here’s a detailed breakdown of relevant KPIs.

Key Performance Indicators (KPIs) for Test Automation:

1- Test Coverage: The percentage of test cases covered by automation compared to the total test suite.

Example: If you have 500 test cases and 400 are automated, the test coverage is 80%.

2- Execution Time Reduction: The Reduction in overall test execution time compared to manual testing.

Example: If automated tests take 4 hours, while manual testing takes 40 hours, the execution time reduction is 90%.

3- Test Failure Rate: The percentage of failed automated test cases compared to total automated test cases.

Example: If 20 out of 400 automated tests fail, the failure rate is 5%.

4- Defect Detection Rate: The percentage of defects detected by automated tests before production.

Example: If 80% of defects are found before release through automated testing, it indicates the effectiveness of automation.

5- Maintenance Effort: The time spent maintaining and updating automated test scripts.

Example: If 20 hours per week are spent on script maintenance, it’s crucial to track this, as increased maintenance can impact ROI.

6- Environment Stability: The percentage of automated tests passing consistently across different environments.

Example: If tests pass in 95% of the environments, it indicates a stable automation setup.

7- Resource Utilization: The percentage of time automation resources are actively engaged in script development and execution.

Example: If automation engineers spend 80% of their time on actual automation tasks, it reflects efficient resource utilization.

Calculating the ROI is necessary to measure the progress of test automation using the above KPIs.

But before we proceed, let’s first understand what ROI means.

The ROI (Return on Investment)

ROI is a financial metric used to evaluate the profitability or efficiency of an investment, expressing the gain or loss relative to the cost of the investment. It is calculated by dividing the net profit or benefit derived from the investment by the initial cost or investment amount and is typically presented as a percentage.

A positive ROI indicates that the investment has generated more value than its cost, while a negative ROI suggests a loss.

ROI is widely used in business and finance to assess the performance and success of various investments, projects, or initiatives.

Return on Investment (ROI) Calculation

Calculating the Return on Investment (ROI) for test automation involves comparing the costs and benefits of implementing automated testing in a software development or testing process.

Here’s a general guide on how to calculate ROI for test automation:

Cost Saving: License fees, salaries, subscriptions, or any other costs associated with automation tools.

Here are a few examples:

1- Cost of Manual Testing vs. Automation: Compare manual testing costs (salaries, infrastructure, etc.) with automated testing.

Example: If manual testing costs $100,000 per year and automation costs $50,000, the ROI is ($100,000 — $50,000) / $50,000 = 100%.

2- Defects Found in Production: Compare the defects before and after implementing automation.

Example: If automation reduces post-release defects by 30%, the ROI is calculated based on the cost savings associated with defect resolution.

Time-Saving: Calculate time saved by automation compared to manual testing.

Here are a few examples:

1- Execution Time Savings: Compare the manual and automated testing time.

Example: If automation reduces execution time by 50%, the ROI is calculated based on the time saved and associated cost savings.

2- Improved Release Frequency: Measure the increase in the frequency of releases due to faster and more efficient testing.

Example: If automation allows bi-weekly rather than monthly releases, the ROI is based on the additional revenue generated.

3- Reduced Time-to-Market: Evaluate the reduction in the time taken to bring a product or feature to market.

Example: If automation shortens the time-to-market by 20%, the ROI is calculated based on the additional revenue generated.

It is crucial to frequently evaluate and modify the Key Performance Indicators (KPIs) based on the changing requirements and objectives of the testing and development teams.

It is also essential to consider qualitative factors such as increased test reliability, better team morale, and improved collaboration while assessing the overall effectiveness of your test automation endeavors.

Continuous Improvement

Test automation involves using automated tools and frameworks to conduct software testing. It is an ongoing process that allows for continuous improvement.

  1. Feedback loops: Continuous monitoring and collection of data enable feedback loops, allowing teams to identify areas for improvement and make data-driven decisions.
  2. Adaptation to changing needs: Regularly updated data helps adapt KPIs and strategies as testing requirements evolve, ensuring that automation efforts align with business goals.
  3. Qualitative insights: Besides quantitative data, qualitative insights derived from team feedback and collaboration can provide a holistic view of the benefits and challenges associated with test automation.

The conclusion

It is crucial to measure the progress of test automation to ensure that it is on track and to identify areas where improvements can be made. This is similar to any other software development process, where measuring progress is essential for continuous improvement.

By measuring the progress of test automation, one can identify bottlenecks, streamline processes, and deliver high-quality software products more efficiently.

Happy Testing!

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Moataz Nabil

Manager, Quality Engineering - Platform Experience | Author of Mobile DevOps Playbook | AWS Community Builder | Speaker | Advisory Board Member (Packt)